Petsona is an innovative pet care technology company that specializes in creating personalized, human-grade nutritional meals for dogs. They utilize advanced "petsonalized" technology and a proprietary algorithm, to craft custom recipes tailored to each dog's unique dietary and health needs.

A premium and personalized human-grade pet food startup from Hong Kong.

Industry

Pet Services

Satisfaction

⭐⭐⭐⭐⭐

Service Engaged

Fractional HR - Recruitment Marketing

Roles

Marketing

Overview

The Petsona team, dedicated to enhancing the lives of pet owners and their beloved companions, faced a common challenge for many early stage startups: efficiently identifying top talent amidst rapid growth and limited internal resources.

They needed a strategic partner to navigate the complexities of recruitment, ensuring they found not just a candidate, but a "perfect fit" to drive their mission forward. nahc.io’s recruitment marketing service stepped in to provide a fractional, high-impact solution that delivered exceptional results.

The Challenge

As a dynamic startup, Petsona's founders were deeply involved in every aspect of the business, from product development to market expansion. While growth necessitated new hires, they encountered significant hurdles in their recruitment efforts:

The Burden of Traditional Recruitment

The conventional hiring process—involving sifting through countless CVs, conducting initial screenings, and meticulously managing applicant pipelines—proved to be incredibly time-consuming. This administrative overhead became a significant drain on internal resources.

Diverted Founder Focus

The demanding nature of recruitment directly diverted valuable hours from Petsona's founders, pulling them away from core business activities such as product innovation and market expansion.

Strategic Early Hire Imperative

Petsona was specifically seeking to fill a strategic marketing role – a pivotal early hire crucial for shaping their brand presence, driving customer acquisition, and directly influencing their growth trajectory. Despite knowing it’s importance, the time commitment for a thorough, high-quality search was immense for their busy leadership.

Cost & Resource Constraints

Petsona needed to streamline their recruitment efforts and access a wider pool of qualified applicants without incurring the high costs associated with traditional recruitment agencies or the premature expansion of their internal HR team. They sought an efficient yet affordable solution to support their scaling needs.

nahc.io plugs in to handle the recruitment processes so Petsona’s founder can focus on growing the business.

Our Approach

We partnered with Petsona to implement a targeted recruitment marketing strategy designed to attract, engage, and pre-screen top talent efficiently.

Strategic Job Boost Leveraging nahc.io’s Network

We leveraged nahc.io’s candidate network and targeted LinkedIn messaging to boost Petsona's job posting, significantly increasing its visibility to a relevant and active professional audience of top-tier marketing talent.

A Touch On Employer Branding

We crafted an engaging employer branding post, showcasing Petsona's unique culture, mission, and growth opportunities, emphasizing the impact of an early marketing hire. This was broadcast across our extensive professional network, attracting candidates who resonated with Petsona's values and the significance of the role.

Rigorous Applicant Pre-screening

From the initial 30+ applications, we diligently shortlisted 10 highly qualified candidates within two weeks, saving Petsona's founders countless hours of review time. This process filtered out unsuitable candidates, presenting Petsona with a highly curated pool.

Key Metrics

  • Applications Processed: 30+ under 2 weeks
  • Time to Hire: Within 1 month from initial discussion
  • Founders Time Saved: 8 hours+ saved from recruitment operation tasks
  • Cost saved: 90% compared to traditional recruitment

The impact of our fractional recruitment marketing service was immediate for Petsona, particularly in securing their strategic marketing hire:

Highly Efficient with Accelerated Time-to-Hire

The entire hiring process for this key role, from project initiation to the final offer acceptance, was completed within a remarkable one-month timeframe.

Precision Candidate Matching and Founder’s Time Saving

Our targeted outreach, leveraging LinkedIn job boosts, impactful employer branding and pre-screening process saved Petsona's founders countless hours by eliminating the need for manual application review and initial screenings. Petsona was able to identify their “perfect fit” for this critical marketing position from the profiles we shortlisted from a larger pool.

Significant Operational Savings

Apart from time saved from administrative hiring tasks, our fractional service provided a highly affordable alternative to full-service recruitment agencies or expanding internal HR, making it an ideal, cost-effective solution for startups, scale-ups, and SMBs managing their hiring workloads, especially for strategic early hires.

"We were initially hesitant to seek recruitment support at such an early stage of the company, but nahc.io’s new service helped us connect with potential hires who align with our mission and working style. I was pleasantly surprised by how quickly we saw results. The experience was seamless for both the candidates and us as an employer." — Tracy, Founder - Petsona

Ready to Find Your Perfect Fit?

Learn how our fractional recruitment marketing service empowers startup, scale-up, SMB owners, and small HR teams, to efficiently find and onboard the right talent, affordably.



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