Despite a strong Instagram fan base, Sorra was facing challenges in positioning themselves not just as a service provider, but as a thought leader and movement builder in a crowded digital landscape.

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nahc.io partnered with Sorra on this LinkedIn marketing project to establish and amplify Sorra’s brand voice on LinkedIn. The goal was to articulate their core beliefs, showcase their unique methodology, and demonstrate tangible value to potential beauty brand clients.

Multifaceted Content Strategy

Over a 6-month engagement, we collaborated closely with the Sorra team to develop a robust LinkedIn content strategy focusing on a mix of thought leadership, data-driven value propositions, and compelling client stories.

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Strategic Messaging & Brand Pillars Crafting

We worked to define and consistently communicate Sorra's core beliefs through highlighting the following:

• Precision over Volume
• Authenticity and Credibility
• Partnership and Campaign Co-Creation‍

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Data-Driven Value Propositions

‍We translated Sorra’s impressive platform statistics into clear client benefits. Posts highlighted the power of their user database, including the scale of their platform and the depth of their community.

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The Client Story Series

We created carousels to tell impactful, before-and-after client stories. These posts were designed to be highly visual and easily digestible, showcasing tangible outcomes as powerful social proof, further demonstrating Sorra’s ability to drive real-world results.

Elevated Authority, Enhanced Credibility, and Clearer Value

Our strategic LinkedIn marketing initiative resulted in an uplift in key brand metrics and positioned Sorra as a modern, forward-thinking partner for beauty brands.

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Strengthened Brand Digital Footprint

In just the first three months, Sorra's LinkedIn profile saw a substantial increase in engagement including a 1020%+ increase in impressions, an 124.9% increase in page views, and an 134% increase in unique page visitors.

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Clearer Value Proposition

The consistent messaging helped clarify Sorra's unique offerings, moving perceptions beyond a simple social media account to that of a true community, a flowing dialogue, and a movement.

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Enhanced Credibility

The client story series provided concrete evidence of Sorra's value proposition, showcasing their ability to deliver on promises of authenticity and measurable results. The down-to-earth reviews and creative campaign angles for clients like Olay demonstrated a unique, high-impact approach.

‍“Thanks to nahc.io for being such a helpful partner for us when we were essentially new to LinkedIn.” — Jessie, Founder - Sorra

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